Annie Smidt has been designing for over two decades and working with WordPress since it was a baby. Her Boston-based company, Durable Creative, creates strategic branding, graphic design and web sites for arts and culture, non-profit, and other mission-based organizations. Once, in the 90s, she wrote and designed an entire one-off book about typography for her best friend so he could share her excitement. (She still doesn’t know if he read it.)