In May 2017, The Andy Warhol Museum in Pittsburgh, PA rolled out a redesigned website, built on on WordPress. In addition to taking advantage of an easy-to-use content management system and a strong open-source community, the move to WordPress opened opportunities to solve perennial museum website problems.
We will discuss the development of the website’s content strategy and design, informed by analytics and qualitative user research. We will demonstrate the ways we built the new site to solve specific museum and user needs, including designing a system of flexible page templates, solving event calendar challenges, and implementing systems/workflows for managing intellectual property restrictions for collection images.