Measuring your organization’s impact with MORI

In 2014, Chalkbeat developed and started using a WordPress plugin for tracking impact. We called it MORI — Measures of Our Reporting’s Influence. As we wrote then, MORI grew out of one of our key beliefs: Journalists can make a difference, but the ability to measure the difference we make can multiply our impact over time. If we can document how, why, when, and where we made a difference, we are more likely to repeat our success.

Learn about how and why we measure impact at Chalkbeat, and what you can use MORI for in your own organization.

Download and explore the free, open-sourced version of our MORI plugin at