Creating metadata to showcase the best of journalism

Seventeen years of great journalism on 17 pages of unordered html lists. This archive sounds like a tremendous resource, but without user behavior in mind it’s very limited. We’ll take this Online News Association case study – and some of the projects it highlights – to illustrate how the extraction of underlying information can make your WordPress site more robust – and turn 17 pages into several hundred. It’s a lesson in thinking of the structure behind content creation.