ABCs of A/B testing and how to start testing in WordPress

Everybody’s doing it and so should you.

Any website can be “better” and there’s no better way to test it than A/B testing.

The talk will cover the what and the why of A/B testing and look at different metrics of “betterness.” We’ll also cover some ways to apply it to WordPress.

The audience will walk away with a better understanding of why testing is important and the kinds of tests they might want to run on their own websites. They’ll also learn some simple WordPress-specific tips and tricks of setting up the experiments in the easy and right way.